Weddings, birthdays, anniversaries, product launches, company parties, and corporate meetings – these are just some of the types of events that take place week in and week out. Since everyone wants these events to go smoothly and be a success, a lot of people given the responsibility of handling or managing one would want to get help from planning and throwing the event. And this includes getting help from a professional event planner.
If you have been giving a thought to becoming an event planner but don’t want to be encumbered with the rigid work schedule that comes with working with a company because of your family or for other reasons, you can still embark on this career by working at home. You still get the joy of planning events and earning from this venture while working at home and having flexible working times.
Your passion and dream though may not be enough to start and succeed as a home-based professional event planner. Below are some tips that can help you find success in this venture:
Take up a refresher course. Whether you’re new to the world of event planning or simply shifting from the corporate industry to a home-based one, now is the right time for you to take up a good relevant course. Completing a course and getting a certificate will give more credence to your skills and capabilities. Make sure you choose a reputable and good training institute so that you will really learn something new and you will be able to practice and hone your skills. If you’re up to it, try to qualify for a qualification awarded by a local professional body. These certificates and qualifications can help you impress clients – something that you have to prioritize to land them and so that you can eventually get a gig and start earning.
Select an area of expertise. Although a lot of event planners generally work on a variety of functions, home-based ones may find it easier and more lucrative to choose a specialty. Determining what niche you want to focus on can be a challenge, but if you mind-map your passions, interests, experience, and knowledge, you will be able to choose one. And when choosing your niche, consider the usual factors such as the type of event you usually prefer (is it social, corporate, non-profit, etc.), the size of the gathering or guests you can handle, etc.
Have a good website. Your website will serve as your office or shop: this is the place where you can showcase your work, your credentials, your services, and testimonials. It will make you look more professional, too. Because of the important role your website plays, you need to make sure you hire only a talented web design team to help you with creating and launching your site.
Lastly, let people know you are offering event planning services. There various ways and strategies of promoting your event planning venture. Most of them are affordable and even free. The important thing to keep in mind is that consistency is the key. Start by selecting two to three strategies that you think you’ll enjoy doing and spend time every day working on those methods. If you find yourself dreading a particular strategy or that it’s not effective, drop it and try another one. Some of these marketing strategies you can try are social media marketing, blogging, and e-mail marketing.