If you’re a normal Joe running a business on a budget, you don’t have the cash for a big fancy agency to spend months developing your brand voice.
Which means you wont have one of those lengthy tone of voice guides for all your people to refer to thats full of quirky sayings and flashy graphics.
But all is not lost.
You can still develop a style thats as individual as you are.
Let me go back a step for a moment and talk about why your brand voice is so important.
Brand Voice: Why do you Need It?
Regardless of your industry, there are going to be a lot of other companies out there doing the same or similar things to you.